What's Your
Phrase that Pays?
Communicate Your
Competitive Advantage
in 10 Words...or Less!
SELL MORE CUSTOMERS!
To get your fair and unfair share of sales and profits your advertising must cut through the advertising clutter by delivering a message
1. Complete the 24 projects detailed in our comprehensive workbook What's Your Phrase that Pays? You can learn more about the workbook here and by viewing the video:
Marketing Matters, Episode 1 from Mark Dahl on Vimeo.
2. We can help you work through any or all of the 24 projects detailed in the workbook. Learn more about our Coaching Program here.
3. We offer additional services that will help you sell more customers. Learn more about them here.
"To cut through the clutter an advertiser has to clearly communicate a real reason for consumers to buy from them. What's Your Phrase that Pays? gives business owners the tools they need to create and implement an effective advertising campaign." Richard H, President, Advertising Agency
"I've been helping business owners grow their businesses for over twenty years. I believe What's Your Phrase that Pays? is the best resource on the subject available. I highly recommend it!" Bob S, Media Sales Rep (Local Network TV Sales Rep)
Top Ten Phrases that Pay of the 20th Century According to Ad Age
10. Where's the Beef (Wendy's)
9. When it rains it pours (Morton Salt)
8. Does she...or doesn't she (Clairol)
7. Breakfast of Champions (Wheaties)
6. Good to the last drop (Maxwell House)
5. We try harder (Avis )
4. Tastes great, less filling (Miller Lite)
3. The pause that refreshes (Coca Cola )
2. Just do it (Nike)
And the #1 phrase that pays:
1. Diamonds are forever (De Beers)
10. Where's the Beef (Wendy's)
9. When it rains it pours (Morton Salt)
8. Does she...or doesn't she (Clairol)
7. Breakfast of Champions (Wheaties)
6. Good to the last drop (Maxwell House)
5. We try harder (
4. Tastes great, less filling (Miller Lite)
3. The pause that refreshes (
2. Just do it (Nike)
And the #1 phrase that pays:
1. Diamonds are forever (De Beers)
